Digital Health: How to choose your first market

Navigating market access pathways can be just as critical as regulatory approval for digital health companies. This session will discuss practical ways to choose the first market for new digital health providers. Is there a country in the EU that could guarantee a better launch? Which success stories of recent market accesses can we learn from? What does it take to make a digital health solution financially viable within a healthcare system? What are the different strategies for start-ups to position themselves on a target market and how to settle on the right fit? What tools and collaborations can start-ups leverage to maximise their chance of success?