Moderator: Corinne Lebourgeois, Senior Consultant, Med.C Partners 
Planning for market access and evaluate how much a product will cost in each considered market is an important part of the early-stage value proposition. Alongside market size itself a multitude of factors -such as competition, market value, probability of reimbursement, regulatory framework, cultural differences – are to be considered when selecting your medical device distribution market. While taking a step-wise approach can help best manage the budget, how to identify the best target market for your product? Which key drivers should you build your strategy on? How to integrate these parameters from the development phase and ensure your first market can be a stepping stone to enter others?
