Did you draw your Target Product Profile? Because it might very well be the key to success. Positioning clearly is not rigidity, it is all about intent. And working on it as early as possible shows understanding of the unmet need, of the players’ drivers, of the realistic adoption pathways, of the right patient identification, of the challenges, of the possible realignments. For early founders, TPP is the tool to guide prioritisation, differentiation, direction and discipline along the development of their asset, as well as a support for the necessary resilience on the way to success. Experts will discuss the key components of the identification of the target product profile, explain its importance and its refinement to build the path, step by step but with the horizon in view.