The empowerment of the people: Digital Health, self-care and the future of healthcare

The rise of digital health solutions is shifting healthcare towards a more patient-driven model. From wearable devices to AI-powered diagnostics, individuals and healthcare professionals are gaining insightful information from real-time monitoring, leading to better health management.  To what extent are B2C models becoming significant in the sector? How can they complement traditional pathways? What is needed to bring B2C solutions to market?  What obstacles can be met before reaching success? What regulatory, economic, ethical and other challenges come with this shift towards B2C solutions?