Moderator: Blaise Jacholkowski, Principal Consultant Pharma & Life Sciences / Digital Health, Zühlke Group 
Evolving consumer expectation and anytime patient data access are making way for non-traditional players to disrupt the healthcare industry. While MedTech and diagnostic sectors have already changed with rising digital medical-grade solutions, what are the challenges additionally brought by the rapid development of consumer-grade devices? How are MedTech players to stay competitive when an increasing number of consumer-level trackers & apps may successfully turn into certified medical devices? Is the reimbursement model the only one that’s right? On which grounds to choose between going over-the-counter or reimbursed for these types of solutions?
